(2010). 2. Swot Analysis Of Pepsi 1227 Words | 5 Pages. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. Journal of business economics and management, 12(1), 24-48. Recent research on team and organizational diversity: SWOT analysis and implications. High job stress and consequent low workers’ morale makes the workforce less productive. 2.2.4 Competition Analysis: - The other two major players in this industry are Coca Cola and Cadbury. Marketing and advertising is the major battleground … PepsiCo vs. Coca-Cola – A Financial Comparison June 13, 2007 AC550 May 2007 Executive Summary The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. Ghazinoory, S., Esmail Zadeh, A., & Memariani, A. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Paper type: Analysis: Pages: 2 (303 words) Categories: Swot Analysis: Downloads: 31: Views: 357: Strengths: 1. Coca Cola Swot Analysis Essay. Strategic Change, 7(2), 101-109. Coca-Cola SWOT Analysis. Its top competitors are brands such as Coca Cola, Nestle, etc. The Strategic Marketing Planning of Coca Cola Essay 6275 Words | 26 Pages. SWOT analysis: it's time for a product recall. The advanced technological integration can decrease costs, improve efficiency and result in the quick introduction of innovative products. Poor project management practices can internally weaken the ability of the organisation to successfully open new branches or expand the product line. The emergence of new market segments and new niches provide business and product line expansion opportunities. Highly Diversified Portfolio – The main strength of PepsiCo lies in the large number of brands under its portfolio spanning across the food and beverage sector.PepsiCo has 22 brands, such as Pepsi, Diet Pepsi, Pepsi Max, Fritos, and others; each generates more than $1 billion in annual retail sales.. 4. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. It can provide useful information for developing wise business strategies. This case study "Culture and Leadership: A Comparison of Coca-Cola and Pepsi" presents Coca-Cola and Pepsi in terms of culture and leadership theories and applications. Too much emphasis on legal issues 2. It gives Pepsi leverage over Coca-Cola. Strengths of Coca-Cola vs Pepsi-Cola A is the first element of the SWOT matrix. The cash shortage or insufficient current assets negatively affect the liquidity position and harms the overall business performance. Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. However, weighted SWOT analysis is also not without limitations. 1. Lulu. Lack of organisational commitment and high employee turnover can increase recruitment costs and reduce organisational productivity. But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. Its top competitors are brands such as Coca Cola, Nestle, etc. Ghazinoory, S., Abdi, M., & Azadegan-Mehr, M. (2011). But unlike Pepsi, which has branched away from the Soda-only model of revenue, Coca Cola has yet to develop a food or snack. Pickton, D. W., & Wright, S. (1998). The analysis was based on a marketing and strategy perspective. Many people are therefore sentimental about the image Coca-Cola products and therefore, they have grown used to it; it is part of their lives. Obviously, PepsiCo’s main competitors are their biggest weakness. Using strengths to exploit opportunities- SO. ...Pepsi Versus Coca Cola... Pepsi Versus Coca Cola... vs. Coca Cola Introduction: The food and beverage industry is a very competitive industry. SWOT Analysis & Matrix. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). com. This research will cover some facts from the financial statements of both companies for the year of 2004. The changing regulatory framework and introduction of new stricter regulations impose a major threat to the Coca-Cola vs Pepsi-Cola A. Loss of focus , failed diversification attempt 3. Brand Equity – Interbrand in 2011 awarded Coca cola with the highest brand equity award. SWOT methodology: a state-of-the-art review for the past, a framework for the future. Pada postingan kali ini, saya akan mecoba menganalisis SWOT dari masing-masing perusahaan COCA-COLA Strength (Kekuatan) : Coca-Cola merupakan perusahaan minuman berkarbonat terbesar di dunia dan memiliki pangsa pasar yang luas ; … Coke earned a high percentage of its profits. The framework is based on developing four types of strategies, including-. Whereas, external environmental analysis can help the organisation to identify opportunities and threats that must be considered to ensure long-term business survival. The locational advantage can improve the competitive positioning of the firm in various ways, such as- lower cost, improved accessibility or enhanced brand image. Focus on the following - Zero down on the central problem and two to five related problems in the case study. … Business Strategy Presentation Pepsi Presented by: Usman Manzoor Adnan Ammar Bilal Sulman SWOT analysis does not consider the dynamic nature of a quickly changing environment. Case Study Solution of Cola Wars Continue: Coke and Pepsi in 2010 SWOT Analysis and Solution of Cola Wars Continue: Coke and Pepsi in 2010 References & Further Readings. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to … Less expenditure on the research and development activities can weaken the company performance due to poor local/international market knowledge. Pepsi vs. Coke in Venezuela "referred as Coke Pepsi's in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Step one involves gathering the right people to take the input from them. Insufficient budget for the marketing and promotion activities weakens the firms’ ability to expand the customer base and encourage repeat purchase. The two beverage industry giants Coca Cola and Pepsi control 60% of non-alcoholic beverage industry out of which Coca Cola holds 40% while Pepsi holds 20%. SWOT Analysis: Strengths Coke: High profile Global Brand Presence, Four of the top five leading brands, Broad-based bottling strategy, 47% of total volume Sales in carbonates 2. Using strengths to reduce the threats- ST. Reducing weaknesses to reduce threats- WT. SERA'08. Thank you for your email subscription. The weight assigning allows Coca-Cola vs Pepsi-Cola A to determine which areas need to be focused, which areas can be avoided for short-term and which areas can be avoided for long-term due to low importance. PepsiCo faces a number of competitors because of its operations around the world. Coca Coal owes its origin to the UK while the US has been the host of Pepsi. Coca Cola has a leading position and holds the largest market share. The globalisation pushes the organisation to cross national boundaries and deal with cultural diversity, which may have a detrimental impact if the organisation lacks the cultural intelligence. Sixth International Conference on (pp. Definition of SWOT Analysis What is SWOT Analysis & Matrix? 3. Disclaimer: This work has been submitted by a student. The misalignment between the organisation's leadership style and its core strategic objectives can make the business organisation directionless. Strengths: Coca-Cola has been a complex part of American culture for over a century. Where Pepsi has launched many snacks items like Lays and Kurkure, Coca-Cola is lagging in this segment. The rise in inflation increases the cost of production and affects the business profitability. Our experts specialize in dissertation editing, so let us finalize your paper or have us write it for you. At the same time, implementing this recommendation strives to improve Pepsi’s competitive position. Swot Analysis Of Coca Cola And Pepsi Co Essay. Coca Cola is operating from the past 125 years. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coke/Pepsi Swot Analysis. Ammar Leveraging strengths to minimise the threats. Coca-Cola vs Pepsi-Cola A can identify the core competencies, do market projections and do future planning. Hill, T., & Westbrook, R. (1997). Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. After getting the bulk of information and a long list of identified internal and external factors, it is important to fill the gaps, avoid repetition and provide an additional explanation where required. Date. SWOT stands for Strengths Weakness Opportunities Threats . You can change your ad preferences anytime. Terms of Use. Pepsi vs Coke SWOT 1. Business Strategy Presentation Pepsi Presented by: Usman Manzoor Adnan Ammar Bilal Sulman 2. Coca-Cola has recently acquired Subway soft drink business, which was previously served by Pepsi. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. Journal of Intelligent & Fuzzy Systems, 18(1), 99-108. PepsiCo SWOT analysis Strengths Leveraging strengths to exploit external opportunities. Coke/Pepsi Swot Analysis. Check your email to get Coupon Code. Do the SWOT analysis of the Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry . Usman Manzoor High product quality increases brand loyalty and improves Coca-Cola vs Pepsi-Cola A's performance in a competitive market. Marketing Teacher, 2000-2010. Opportunities of Coca-Cola vs Pepsi-Cola A comes into the third column of SWOT matrix. This case study "Pepsi Versus Coca Cola" evaluates and analyzes the organizations and their business orientation. It’s time to team up with one of our experts. The growing environmental sustainability trends act as a major threat when offered products/services are not environment friendly. Threats of Coca-Cola vs Pepsi-Cola A comes into the fourth column of the SWOT matrix. An organisation may own different intellectual property rights that can make the product offerings unique and exclusive, making it difficult for competitors to imitate. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. Read More. It results in two grave health issues – obesity and diabetes. Step 4 - SWOT Analysis of Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry. 2. How you can use SWOT Analysis for Cola Wars Continue: Coke and Pepsi in 2010. Coca-Cola and Pepsi are the big to players in the beverage market. History of SWOT analysis. • In 2016, Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 … Reduction in the interest rates makes the fund raising and financing at lower cost easier for the business organisation. PepsiCo SWOT Analysis: Threats Nestle as a competitor. Helms, M. M., & Nixon, J. With its headquarters in New York, the brand currently spans across 200+ countries, earning a net revenue of $64.66 billion (2018). Swot Analysis Of Pepsi 1227 Words | 5 Pages. International Journal of Research and Development, 1(1), 87-90. It is also a fact that both Coca-Cola and PepsiCo control about 40% of the soft drink market. This analysis of the Cola Wars Continue case study will focus mainly on the profitability of the industry by carefully considering . SWOT ANALYSIS FOR PEPSI COLA. Workplace diversity can also act as a major business strength, particularly when the organisation intends to operate in the international market. Long range planning, 30(1), 46-52. It is better to make small teams and ask all team members to make the lists individually. With its headquarters in New York, the brand currently spans across 200+ countries, earning a net revenue of $64.66 billion (2018). (2016). The well-developed and efficiently integrated IT infrastructure can improve the operational efficiency and increase knowledge of the latest market trends. It serves 1.9 billion or 3.2% of the total 60 billion beverage servings of all types consumed worldwide every day. Threats with immediate implications need to be addressed on a priority basis to avoid any possible harm. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. Some examples of external factors (opportunities/threats) are- customers’ changing tastes and interests, competitive trends, inflation and population growth. Unlike the Pepsi brand which cone in a little later. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. The geographic presence in different regions can act as one of the major strength of the organisation. Customers may start preferring new and creative products/services as a result of changing tastes. Published by HBR Publications. At EMBA PRO, we specialize at analyzing & providing comprehensive, corporate SWOT Analysis of Cola Wars Continue: Coke and Pepsi in 2010 case study.Cola Wars Continue: Coke and Pepsi in 2010 "referred as Csd Pepsi in this analysis " is a … But there exists a risk averse attitude prevailing in organisational culture, which discourages employees from thinking creatively. The deteriorating economic conditions affect business performance when they directly influence the customers' spending patterns and purchasing power. Table of Contents INTRODUCTION 3 BACKGROUND INFORMATION 2 MARKET AND ADVERTISING 4 SWOT ANALYSIS 5 MARKETING 3 STRATEGIES 2 SALES FORCASTING 3 COCA-COLA SWOT ANALYSIS 4 PEPSICO SWOT ANALYSIS 4 CONCLUSION 4 EXECUTIVE SUMMARY Purpose Recently our company has been interested in the comparison of other companies so that we may learn … SWOT Analysis for Coca-Cola . In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. (2007). Coca Cola SWOT analysis 2013 by Strategic Management Insight, No public clipboards found for this slide. (2009). Team Up With Expert Writers To Complete Your Unfinished Essay. 14 h) Market Share Growth Rate 15 i) Market Growth 16 5) Pest Analysis 17 6) SWOT Analysis 20 7) Competition 24 8) Product Offering 25 9) Keys to Success 26 10) Critical Issues … Rise in the customers’ disposable income and increase in the affluent customer base can be taken as an opportunity to introduce more high-end products. Obviously, PepsiCo’s main competitors are their biggest weakness. SWOT ANALYSIS Coca -Cola Strengths: Coca-Cola has been an intricate part of American culture for over a century. It oversimplifies the process of identifying strengths, weaknesses, opportunities and threats. Coca-Cola is the biggest manufacturer of carbonated beverages. Presence of competition will ensure expansion of the market by collective effort which is growing with the rate of 25% annually. The identified factors are not ranked according to their importance and urgency, due to which SWOT provides only limited information. PepsiCo SWOT analysis Strengths Some examples of internal factors (strengths/weaknesses) are- leadership competencies, intellectual property rights, locational advantages and geographic presence. OBOULO-SWOT ANALYSIS OF COCA COLA AND PEPSI COLA.doc - SWOT analysis of Coca Cola and Pepsi Co The last time I saw the clash of the two soft drink. This valuation includes the brand value, the numerous factories and assets spread out across the world and the complete operations cost and profit of Coca cola. Coca-Cola vs Pepsi-Cola A. Analyzed one of the oldest brand wars in the history, Coca-Cola Vs Pepsi. By comparison, rival Pepsi-Cola's brand value is … The detailed SWOT analysis can help the Coca-Cola vs Pepsi-Cola A to exploit the opportunities by leveraging internal strengths quicker than competitors. Strategic formulation using tows matrix–A Case Study. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). A review of academic research from the last decade. See our Privacy Policy and User Agreement for details. Swot - Pepsi and Coca Cola. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Posted in Seperti yang kita ketahui Coca-cola dan Pepsi merupakan dua perusahaan besar yang bersaing ketat. Presentation SWOT analysis Strengths. Friesner, T. (2011). The above-mentioned Limitations of SWOT Analysis for Coca-Cola vs Pepsi-Cola A indicate the need to adopt a holistic view. Shahir, H. Y., Daneshpajouh, S., & Ramsin, R. (2008, August). It indicates the need to revise the pricing strategy. The wide product portfolio can allow the organisation to expand the customer base and offset the losses from one product category with benefits obtained from the other. SWOT ANALYSIS OF COCA COLA COMPANY Strengths In the swot of coca cola company 1. Coca Cola’s major competitor is Pepsi. Threat is the last element to address in the SWOT analysis of Pepsi (PepsiCo). Paper type: Analysis: Pages: 2 (303 words) Categories: Swot Analysis: Downloads: 31: Views: 357: Strengths: 1. SWOT analysis of Coca-Cola vs Pepsi-Cola A can lead the company towards making effective and wise business strategies. With this weakness, the organisation may not be able to identify the potential improvement seeking areas in product/service mix. These two brands have the buying power and brand recognition to compete head-to-head with PepsiCo. The four components of Coca-Cola vs Pepsi-Cola A SWOT analysis are given below. Overcoming weaknesses to exploit external opportunities. The poor customer service (such as inefficient customer complaint handling) can trigger the negative word of mouth about the business and affect business growth. The identification of strengths, weaknesses, opportunities and threats generates a bulk of information which may only be useful to a limited extent. Strengths: 1. This simple framework is used to evaluate the positioning of a firm in a competitive market. The subsidies provided by the government and other policies to make the business environment more friendly is a positive external environmental factor for Coca-Cola vs Pepsi-Cola A. IEEE. As previously mentioned, carbonated drinks or the conventional soft drinks have been increasingly associated and criticized for increase in obesity cases across the globe. The exponential growth in the population, and particularly in the existing or potential customer segments is a great growth opportunity for the business organisation. STEP 4: SWOT Analysis of the Coke Vs Pepsi HBR Case Solution: SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. The emergence of e-commerce and social media marketing as a trend can be a great opportunity for Coca-Cola vs Pepsi-Cola A if it can ensure strong online presence on different social networking sites. Health concerns – Carbonated drinks are one of the major sources of sugar intake. SWOT ANALYSIS Coca -Cola Strengths: Coca-Cola has been an intricate part of American culture for over a century. Unlike Coca-Cola which is still a beverage company, Pepsi diversified its product portfolio and merged with Frito-Lay and owns Quaker Oats, Tostitos, and other food brands. Ravanavar, G. M., & Charantimath, P. M. (2012). The weights are assigned by considering the probability of occurrence, intensity and impact on the environment. PepsiCo SWOT Analysis: Threats. In Software Engineering Research, Management and Applications, 2008. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Coca Cola and Pepsi. New Product Development Pepsi “As a consumer-focused company, we want to enrich the lifestyles of our consumers while increasing the local relevance of the products we make. Shortage of skilled labour in the market can make it difficult for the organisation to attract talent with the right skills set. Now customize the name of a clipboard to store your clips. The decision-making based on weighted SWOT analysis can strengthen the Strategic competitiveness of Coca-Cola vs Pepsi-Cola A and lead towards more informative strategic analysis. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. Swot - Pepsi and Coca Cola. However, it must also recognise the threats presented in the next section. 776 Words 4 Pages. [1] The company owns, distributes and sells over 500 various non-alcoholic beverage brands in over 200 … This paper aims at studying two giant companies of this industry, i.e. 221-228). Business Strategy David B. Yoffie, Renee Kim (2018), "Cola Wars Continue: Coke and Pepsi in 2010 Harvard Business Review Case Study. Strengths in the SWOT of Coca Cola. These include drinks such as “coffee, tea, hot chocolate and milk” (SWOT analysis, p. 1). the non-carbonated drinks strategy was to introduce a new brand of drinks into a market that had become more health conscious. Our writers are all set to help you with Essay Homework. A SWOT analysis for social media in libraries. Looks like you’ve clipped this slide to already. The major competitors of PepsiCo in the food and snacks market are … This … PepsiCo vs. Coca-Cola – A Financial Comparison June 13, 2007 AC550 May 2007 Executive Summary The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. While threats with long-term implications can be tackled after addressing the immediate threatening factors. CURRENT FACTS • Coke controls 42% of the total carbonated soft drink market, compared with Pepsi's 30%, according to Beverage Digest. Subscribe now to get your discount coupon *Only correct email will be accepted. Strong financial position and health can allow the firm to make further investments. Coke is the most popular beverage in the world, while Pepsi enjoys it only at home. 1. OBOULO-SWOT ANALYSIS OF COCA COLA AND PEPSI COLA.doc - SWOT... School Lycee Lamartine; Course Title ECN MANAGERIAL; Uploaded By randasharafeddine. Competitive Position – Coca-Cola Vs Pepsi In 2010, Coca Cola’s total sales revenue was 32.14 billion, net income was 7.580 billion, and gross margin was 65.57%. If you continue browsing the site, you agree to the use of cookies on this website. The prices charged by the business may not be perceived as justified when compared to the product/service characteristics. The Real competition is between Pepsi and Coke. People are willing to buy Coke regardless of their choices in blind taste tests, simply because of its reputation. For example, this approach does not offer a broader overview of how internal and external environmental factors collectively influence the business in the short and long-run. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. Pages 13; Ratings 100% (1) 1 out of 1 people found this document helpful. Health Factor: The unhealthy factor associated with its products can take a toll on the health conscious customers and might lose them. –Strong Product Portfolio: Pepsi owns and distributes a wide range of products brands. 2. SWOT Analysis. Valentin, E. K. (2001). Improvement strategies for agile processes: a SWOT analysis approach. The SWOT analysis does not offer solutions or provide alternative strategies. 1 page, 284 words . Coke/Pepsi Swot Analysis , Sample of Business plans. Competent and committed human capital can act as a powerful source of competitive advantage, particularly when business is service oriented in nature. The organisation can draw the criticism from the environmentalists for its poor waste management practices and inability to integrate sustainability in business operations.

swot analysis pepsi vs coke

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